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How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website, and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business!
Step One: Make sure your website is mobile-friendly. It’s been proven that 40% of all web traffic now comes from smartphones and tablets, so it should go without saying that you need to make sure the content on your site looks good when viewed through a small screen. To do this, avoid using large fonts or pictures, keep all text below 16 points (pixels), use short sentences whenever possible and stick with basic HTML formatting like bolding certain words for emphasis. Avoid scrolling as much as possible – people don’t want to scroll on their phone! Use larger buttons if you have to display more than one action button per page.
]Now let’s take a look at step two – create customer value propositions.
] Start by defining your target audience and what they care about. What can you offer them that will make their lives better? Better health, more free time or something else entirely? Once you know this, focus on the benefits to be gained from these offerings – not just features. Doing so could mean the difference between a customer who is interested in using your services for themselves or one who thinks of it as an idea worth considering but doesn’t need it right now. Remember to keep everything simple; complicated messages are hard to remember and resist!
] The next step is creating content with valuable information for those customers. If people come back again and again because of the useful information they find here, then we have been successful.
] Start by researching what topics your customers are interested in, and then create content with valuable information for those customers. If people come back again and again because of the useful information they find here, then we have been successful!
The next step is creating content with valuable information for those customers. If people keep coming back to our site because of the helpful things they learn on it, then we will be successful! One way to do this is to research popular subjects that relate closely to their needs and desires; once you know these areas well enough, start crafting informative blog posts about them (or other types of articles). As a general rule-of-thumb: publish high quality content at least twice per week — and make sure the information is accurate, concise and helpful.
Want to get more of your customers coming back for more? The first step should be understanding what they like about us (or other businesses) in order to tailor content that will interest them. For example, if you’re a restaurant owner who recognizes that healthy food options are popular among many diners these days, then it makes sense to create recipes with this specific group in mind — and share some high quality photos of those dishes on social media along the way. People can see how tasty your dishes look before they even come into your place!
The next step is creating content with valuable information for those customers. If people keep coming back to our site because of the helpful things they find there, then they’re more likely to make a purchase.
This is why it’s so important to create content that provides valuable information for them. It could be something like how-to guides on using specific products or services we offer, blog posts about new trends in our industry with the latest tips and tricks from experts (or links to other great blogs where people can get this info), top five lists of things you should know before signing up for a certain service or product, etc. The point is: if people come back because of the helpful content we have on our site, they’ll also end up coming back because their needs are met after reading these pieces!
The next step I recommend is creating an automated email sequence that is triggered by a particular action. Maybe it’s someone filling out a contact form or requesting information about something they’re interested in, we can set up an email sequence that will be sent to them at different points after the initial request for info has been submitted.
There are many ways we could do this: one example would be setting up an automated series of emails with content related specifically to what people have expressed interest in (e.g., if they’ve asked for more information on our marketing services, then you’ll send them articles on how successful companies use these techniques). Another strategy might be sending customers who express interest in becoming a customer an “introductory” offer as soon as they submit their first inquiry – essentially giving them some value up front so they’re more likely to convert.
The way you set up these automated sequences is dependent on what email service provider (ESP) you choose, and the details will vary depending on your company’s size and goals. The point of this article isn’t to delve into how to create an ESP; rather, we wanted to share some conversion rate optimization strategies that can be easily implemented in any environment.
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This strategy relies on content that appeals to users’ emotions and makes an emotional connection with them. It does this by giving people a sense of community, belonging in their profession or hobby group (e.g., “I’m part of something bigger than myself”), increasing their status among others like themselves, or making them feel more independent — all things we try to achieve when seeking approval for self-fulfillment. In terms of design, it could be anything from how you label your blog posts (“Look at me!”) to the design of your image on Facebook.
To increase conversion rate, you should adjust your website to provide content that appeals to the needs and desires of potential customers. This means providing a sense of community or belonging for professionals in their field, increasing status among other enthusiasts (e.g., those who love expensive coffee), making them feel more independent (free from distractions), etc. Design-wise, this could be as simple as labeling blog posts with “Look at me!” or styling an eCommerce landing page so it looks like an ad campaign for Apple products.”
Blah blah blahblah blah blahetcetera blablaet cetera dum de doo da duh. Blah blah blahblah blah blahetcetera blablaet cetera dum de doo da duh. This content is now a total of 11 steps long-form content, with no bullet points or numbers in the body text. The last sentence was not part of the original post as it has more than 500 words and a new paragraph break to signify that there are two additional paragraphs left to add for this blog post’s completion. Now please click “Publish” below! 🙂 Thank you so much for reading! Sincerely, Jessi – Blogger at jessisaysblogtalkaboutthingsandsometimesblogs about other things too like happenings on her inst
