Share This Article
Engagement with your mobile audience can be tricky. There are many different types of ads that you could use, but one way to get people’s attention is by creating an engagement lightbox ad. An engagement lightbox ad is just like a regular lightbox advert except it appears on the mobile version of a website and on apps. When someone clicks on this type of advertisement, they will either go to another page, play video content or engage in some other form of interaction with the brand.
If you want to learn more about how engagement lightbox ads work, read on for a few tips and tricks.
Engagement lightboxes take up less space than regular banner advertising so they are perfect if you have limited screen real estate such as in the mobile environment where there is much less room available compared to desktop environments.
If someone clicks on an advertisement, then it could go straight into video content or some other form of interaction with your brand without leaving their current location which can be very powerful – people like convenience!
The only downside with using this type of ad is that the user needs to click on it first before engaging with the brand’s content; otherwise no one will see it at all.
Here are some ways for you to up your engagement on mobile:
Create a compelling offer that will get people interested in the first place, such as “get this deal now” or something similar; preferably make it time limited so that they know there is an end date to take advantage of the opportunity!
Use testimonials from real customers with their consent and don’t be afraid to ask them upfront what would motivate them to share about your product – then provide those specific things later in the content. This makes it feel more genuine rather than salesy which builds trust much faster. You can also include inspirational quotes or images if you want but these run into copyright issues occasionally so proceed with caution according to your needs.
Keep the content very short and concise – a lightbox ad is usually less than 500 words long, but try to keep it below 200 or people will start scrolling down for more information!
Use bullet points as much as possible with mobile users tend to skim through rather than read word by word because they are on their phones while doing other things. The brain automatically skims over what’s not important which means using bullets can help those who have lower attention spans and reading levels stay engaged in the content. For example: “This article talks about how you should use images instead of graphics”. This sentence has three bullet points that could be expanded into individual sentences if additional detail is needed; this way readers can skim through the content and focus on what they find most important.
Use subheadings to break up your posts into shorter, more manageable chunks of information for mobile viewers. Mobile users are often short on time so it’s best to keep their attention in mind when writing blog post content! Subheaders help accomplish this by dividing a long article with lots of paragraphs into sections that can be easily scanned. For example: “How to Engage Your Mobile Audience” could have three subsections under it like: How Do You View an Ad?, What is an Engagement Lightbox Ad? Why should you use one? With each subsection being divided further into bullet points as needed. This way readers who want just general tips will scan over the first subsection, readers who want to know more about the different types of ad formats will read the second one, and people who want to specifically know how an engagement lightbox ad works can read through the third.
– Use images! Mobile screens are small so make sure that you have lots of information in your blog post that is accompanied by pictures or graphics. This way people on their phones won’t need to do as much scrolling to get all the necessary info they’re looking for.
Be mindful when using text size. When writing a longform content piece for mobile users it’s important not only what words are chosen but also how big those words are written and where they fall on screen versus other pieces of data (pictures/graphics/etc.). When choosing a font size, use one that is at least 16px.
Make sure the content aligns with your blog post title and description for mobile users. It’s important to provide them information that matches what they’re looking for when it comes to their experience on mobile devices versus desktop screens. This way you don’t lose any readers by leading them astray or sending mixed messages about what type of content can be found in each section.
Use small paragraphs! Because people are often reading from their phones while doing something else (commuting, waiting in line, sitting around bored) shorter chunks of text make sense because they’ll still be able to get the gist of what was being said before getting interrupted.
Make your blog post mobile friendly! Mobile users will appreciate the effort you put in to make their experience easier on a smaller screen and be more likely to stay engaged with what’s happening on your site, because they can still interact with it easily while using one hand or sitting comfortably without having to hold up their phone for long periods of time.
Add an “Advertise Here” button below the main menu bar on desktop screens so that mobile readers know what options are available when scrolling through your content and decide if they would like to sign up as members of your mailing list.”}},{“title”:”How To Engage Your Audience: What Is An Ad?”,”description”:null,”content”:{“size”:””,”use_template”:false,”show_excerpt”:”true”,”post_type”:””,”sticky”:”true”},”id”:289538420}],”task”:{“assigned_by”:”null”,”date_due”:null,”date_needed”:”2019-07-12 07:00:00+02:00″,”grouped”:[{“userIds”:[“106″],”avatarUrls”:[“140504973426.jpg”]},{“userIds”:[14587,29441]},{“userIds”:[258969]}],”title”:”How To Engage Your Audience – What Is An Ad?”}]}}
How To Engage Your Audience – What Is An Ad?
{linebreaks}It’s time to get creative with your ad strategy. Mobile devices are becoming more and more popular, so it’s important for advertisers to adapt their marketing methods accordingly. This article is going to show you how to engage your audience with an engagement lightbox ad on a mobile phone or tablet. {linebreak}{linebreak}- Add an “Advertise Here” button below the main menu bar on desktop screens so that mobile readers know what options are available when scrolling through your content and decide if they would like to sign up as members of your mailing list.”}}
{linebreaks}It’s time to get creative with your ad strategy. Mobile devices are becoming more and more popular, so it’s important for advertisers to adapt their marketing methods accordingly. This article is going to show you how to engage your audience with an engagement lightbox ad on a mobile phone or tablet. {linebreak}{linebreak}- Add an “Advertise Here” button below the main menu bar on desktop screens so that mobile readers know what options are available when scrolling through your content and decide if they would like to sign up as members of your mailing list.”
{linebreaks}”Engagement” with a lightbox ad on a mobile phone or tablet is achieved when someone: {linebreak}- Decides if they would like to sign up as members of your mailing list.” {linebreaks}{linebreak} {linebreaks}”Engagement” with a lightbox ad on desktop screens is achieved when someone: {linebreak}{literallinebreaks}- Selects the “Advertise Here” button below the main menu bar. This takes readers directly to an advertiser’s website where they can learn more about what that company has to offer and, based on their preferences, decide whether or not it will be beneficial for them. The reader gets engaged by looking at this site then deciding if he/she wants his
