shoes, girls shoes, sneakers @ Pixabay
How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website, and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business!
Step One: Define your goals and audience.
Here are the 11 steps to increase conversions on your website! This post is a general overview of conversion rate optimization strategies, but for more in-depth information, please visit our “Website Conversion Rate Optimization” page. For now though.. Step one should always be defining what you want from your site – whether it’s increased traffic or greater profits (or both). Once you have this goal figured out, then it becomes much easier to figure out how best to optimize your design so that visitors spend time browsing your products rather than watching cat videos while they wait for their coffee at Starbucks. Next we need to define who the target audience is for our website here at Monetize Global. This is important because it helps us decide what kind of content we should be writing, and also how our design might look to maximize the impact on that audience (for example if you’re targeting soccer moms then your site may have a decidedly more feminine flair).
There are many different strategies for conversion rate optimization – some involve changing layout while others concentrate on copywriting. We’ll go through each one in turn here:
-increase social sharing buttons with clear benefits;
-keep forms short and simple; most people won’t complete long ones even when they know there’s no risk of spam or other negative consequences from submitting them;
-use persuasive language throughout all documents so visitors feel compelled to order now;
-test the color of your call to action button against different background colors.
-try using a video testimonial from someone who has changed their life by purchasing your product;
-improve the layout on pages where too many choices are given and visitors get overwhelmed so they leave without buying anything;
-consider turning all form fields into an autofill option because it saves time for both you and them, which is good as long as we’re not sacrificing privacy in any way. Some sites do this with credit card details when users buy something through PayPal or other similar services;
-put customer reviews up front but beware that people may be dishonest if there’s no verification process in place – think about whether authenticity matters to your business.
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There’s no need to be overwhelmed when it comes time to buy something online; there are plenty of helpful techniques available for making sure that buying is as easy as possible. Here are some ways that can increase conversions on websites by improving conversion rates:
-try using a video testimonial from someone who has changed their life by purchasing your product
-use pictures of people who look like your customer base
-have a chat box available to be able to interact with potential customers and answer their questions in real time
-run an ad campaign targeted at the demographic you’re selling to, not just general traffic on social media sites or websites. Keep track of what’s working best so that you can invest more money into those avenues. This is where monitoring statistics comes in handy!
-offer free shipping above a certain price threshold for orders from your online store
-include photos without descriptive text – this will make it easier for users browsing through content to quickly scan images when deciding which item they want, and also makes using Google Images as part of web design easy because you’ll be able to use the same photo on multiple pages with different descriptions
-keep your website updated. Don’t wait days or weeks in between making changes – update content, change images and other visuals that may have gone out of date, add new products as they’re released
-create email campaigns instead of just sending an occasional newsletter blast. Send weekly emails (or even monthly) with deals for subscribers only! This will make them feel special which is a great way to get repeat business while also turning first time customers into loyal ones. Be sure you monitor what links are performing well so that you can continue using those tactics when ads aren’t enough anymore
) -make it easy to contact your company’s customer service representatives. Put a phone number, email address and even chat option on each page of your website. Make sure that the contact info is at the top right or left corner in case people are browsing without scrolling
-find out what users like about your company’s competitors’ websites and then create something similar but better! When you have an idea of what you’re up against with other companies online, it will be easier to identify their weaknesses so that they don’t work as well for them
) -make getting started easy by creating pop ups or adding CTAs (call to actions) where new visitors are most likely going to see them when arriving on your site. If possible, add this information before any navigation options appear
-determine the volume of traffic that your website receives and then use this information to figure out where you should be focusing on adding CTAs
-choose which channels, such as social media or email marketing are best for building a relationship with customers. For example, if they prefer Twitter over Facebook, add more CTA’s in their feed instead of uploading it to your own page
) -focus specifically on conversion rates by using tools like Google Analytics. Start off by figuring out what areas need work: include bounce rate (how many people leave once they arrive), pages per session (do visitors usually only click one link?), lifetime value (are they often returning customers?) and engagement metrics?( do visitors typically spend time scrolling down the page?) -create a conversion funnel. Start with your goal and work backwards, figuring out what each step needs to be in order for them to reach that point -consider using A/B testing (changing one variable on the site at a time) or multivariate testing (testing different combinations of variables). For example, this may involve looking at things like how many CTAs are featured on a single webpage, whether they’re placed above or below the fold and which ones include contrasting colors versus matching hues? -use analytics tools such as Google Optimize to test variations of design elements. This will help you figure out where people click most often so you can keep adding those sections in throughout redesigns . It
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