How To Create Engaging Content With Instagram Reels

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When you are putting your time and money into Instagram marketing, you need to use all the features it has. All those features serve different purposes. And play different roles in growing your business and engaging more audience.

Why are you even doing Instagram marketing?

Obviously, for engaging more audiences, developing brand awareness, building a loyal customer community, and eventually driving sales.

You might need to invest money to buy views on instagram story at the initial time; when you have developed decent brand recognition, you need to elevate your effort.

Here we like to mention that you can do that by using Instagram reels features. Here we will guide you on creating engaging content pieces using Instagram reels.

But, before that, get some basic knowledge and understanding about Instagram reels.

What Is Instagram Reels?

Instagram reels is basically a video tool offered by Instagram, using which the user can record multi-clip videos with proper audio, effects, and some other creative tools for 15 to 30 seconds.

You can always share your reels on your feed, and in case your account is public, viewers also can see them through the Explore page.

Here, we would like to mention that monthly around 50% of Instagram users visit the Explore page for shopping and discovering new creators.

How To Create Engaging Content With Instagram Reels

In case you are not so much into making Instagram reels and want to utilize this feature for engaging more viewers, here are some tips for you. Let’s have a look at them.

Be Authentic

It is not necessary to dance and lip-sync when you are making Instagram reels.

You just need to express yourself by showing your genuine self. You can use this feature for educating the customers about your product’s brands and also can make a behind-the-scenes look.

Similar to TikTok, all those catchy pop songs often trend as audio for Instagram reels. However, due to copyright claims, business accounts can not use those audios.

Here, you can use spoken words of popular creators; this will work for your product description or brand awareness-related videos. You just need to tab on the audio title from the bottom of the screen and then select “Use Audio.”

Open With A Strong Hook

Approximately 81% of Instagram users, along with 36.2% of B2B decision-makers, mostly search for Instagram when it comes to purchasing services and products.

To get the deal, you first need to make them stop scrolling. So, create engaging reels right from the start by leading with a relatable story and impactful statistics or a question.

Add Captions

When you include captions, your content is becoming accessible to those people, who have some disabilities, and also for those who like to watch videos on Instagram without audio. Around 69% of people scroll Instagram feeds with the donut mute.

Apart from that, studies also say that 80% of people are more likely to watch a video all the way through in case it had captions.

Show Your Face

If you are too camera conscious, let us tell you you’re not alone, but for creating impactful reels, you need to overcome your fear. Studies have shown that humans are hardwired to search for faces.

Also, thanks to the exposure effect, we tend to like stimuli we often see. Together all these things will work in favor of your creating engaging Instagram reels.

Use Hashtags

For Instagram, Hashtags play the role of SEO. It is the hashtags that users use to search for a particular type of content. Do not forget that reels are also some type of content, and your user will also take help from hashtags for searching.

Along with creating engaging reel content, you also need to include popular and some specific hashtags with the caption for making the content piece more engaging.

Final Tips

Apart from all the things we have mentioned above, we will also advise you to do proper planning before you start filming your Instagram reels. Sort out what message you want to deliver to your audiences, and start working on that.

Also, do not forget to make those reels shoppable to increase your business growth.

Radhe Gupta

Radhe Gupta is an Indian business blogger. He believes that Content and Social Media Marketing are the strongest forms of marketing nowadays. Radhe also tries different gadgets every now and then to give their reviews online. You can connect with him...