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In this blog post, we’ll discuss 11 steps to increase your conversion rates and generate more revenue for your business!
Why Conversion Rate Optimization Matters: As business owners, we know the importance of driving conversions. It’s a key component in acquiring new customers and retaining your current ones! The reality is that once you have their attention, it can be difficult to get them back on track with what they originally were looking for without making some adjustments. This blog post will take a look at 11 strategies to increase conversion rates on your website.
Strategies For Increasing Conversions On Your Website: #11 – Showcase Testimonials from Previous Customers
People are more likely to make purchases if other people like them have done so as well. By showcasing testimonials left by previous clients or customers, potential buyers are able to see how happy others have been with your company and how they have found it beneficial.
Strategies For Increasing Conversions On Your Website: #12 – Use Customer-Generated Content in Promotional Material
People are more likely to make purchases if other people like them have done so as well. By showcasing testimonials left by previous clients or customers, potential buyers are able to see how happy others have been with your company and how they have found it beneficial. However, you can even take this a step further by making use of customer content that’s already generated! This way nothing is lost from the customer side either–giving back some ownership over their contributions while also getting a shout out for contributing something great on your behalf. It all comes together in a win-win situation.
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If you need help with your website design or conversion optimization strategy, please contact us at [email protected] for more information about our services and rates. We look forward to hearing from you!
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*11 Steps to Increase Conversions on Your Website: Conversion Rate Optimization Strategies* **Description: **
**Step #0 – Build Trust** To build trust, you should start by writing your content with the intention of providing value. Provide information that is useful and relevant to a specific audience in an engaging way. For example, if you are selling shoes online then it would be helpful for customers to know what size shoe they wear or how much their feet swell during pregnancy before shopping. It may seem like common sense but building up customer trust in this key step will lead them down the conversion funnel more easily than without any type of relationship established. So think about addressing these questions when creating your copy: Who am I writing for? What do they need to know before making a purchase decision?
**Step #01 – Make Your Website Easy To Navigate And Readable For Viewers, Not Just Search Engines. Use Headings, Bullets, Lists And White Space! ** When you make your website navigable and readable for the viewer (not just search engines), it is much easier to read on screen as well as scroll through with ease if they are reading on mobile device such as their smartphone or tablet. This increases conversions because people can find what they want more easily than having to hunt around scrolling up and down page after page of text that looks like an essay with no breaks in between paragraphs. These headings also help when writing articles so writers will know how to organize them from most important points first, down to the least important.
Blogs are a great place for these headings and lists because they often have a list of topics on their sidebar that people can click through with ease instead of having to go back up one page at a time or scroll all the way down until you find what it is you want. **Step #02 – Add Video Content To Your Website And Enable Videos For Playback On Mobile Devices! ** Have you noticed more videos in your Facebook feed lately? It’s not just Facebook adding video content anymore, but also websites like YouTube as well as social media platforms such as Instagram which now support video uploads and playback. You will see much higher conversion rates if you add video content to your website as well, and this can be in the form of a short informative or educational video that focuses on one topic.
Step #03 – Add More Value To Your Content With A Few Well-Placed Call-Outs! If people are reading through your blog posts but nothing is catching their attention they may not click out of it because there isn’t anything compelling them to do so. But if you insert a few strategically placed call-outs such as “Did You Know” or “Watch This!” then readers will find themselves clicking away from the article at hand more often than before. And once they land on another page with new content they’re much more likely to stay engaged with what’s happening. Step #07 – Add A Video! Adding a video to your website can be a great way to provide more information on the topic you’re discussing. You add video content to your website as well, and this can be in the form of a short informative or educational video that focuses on one topic. My favorite type of conversion optimization strategy is adding videos because they are always helpful for providing additional information about an article that’s being read (especially if it’s just not enough). They also make up for any lack in text-based articles by using motion graphics, animation, sound effects and music which help keep the reader engaged with what they’re reading throughout their journey through your site. For example: If someone wanted some basic
