Nylon, Polyester, or Cotton: Which Material is the Best for Your Custom Flags?

Advertising flags are amazing promotional tools, especially for small businesses. Small businesses with limited brand presence can easily (and affordably) customize, buy, and install these flags in/outside their stores. Print brand logos, marketing messages, and other imagery on these flags. Pretty soon, the outdoor flags will start attracting consumers.

A recent study from Nielsen revealed that outdoor advertising tools are the most cost-efficient marketing tools for brands. Tools like custom-printed marketing flags are four times more cost-effective than online, TV, or radio advertising platforms. Custom-designed market flags also offer the following benefits –

• They come in different shapes – teardrop shape, feather shape, rectangular, triangular, etc. These flags also come in small, medium, large, and extra-large sizes. They’re highly versatile and eye-catching marketing tools.
• Unlike large signs, billboard ads, or posters – marketing flags are super-easy to install. They come with all the basic pieces you need to construct/dismantle your flags.
• Since advertising flags are cheap, business owners can use them for short-term promotions. For example, let’s say your brand advertises monthly sales twelve times a year. Low-cost advertising flags are the best one-time costs for such events.
• Business leaders can also install flags in specific outdoor or indoor locations to give their brands exposure. For example, business owners can install these flags in malls, city centers, and other similar locations. Small marketing flags don’t disrupt anyone. Business owners don’t need government permissions to install these small flags in outdoor, public spaces.

Small business owners can easily enjoy these benefits with custom-printed marketing flags. But, for how long? For how long can advertising flags stay outdoors or indoors without losing their quality? How frequently do these promotional flags need to be replaced? All of that depends on the flag’s material.

Flag Materials – The Three Main Options

Advertising flags are typically manufactured with three materials – cotton, polyester, and nylon. Let’s review these three popular flag materials –

Cotton Flags

Cotton is one of the oldest flag materials. The flags of most countries and major organizations are made of this material. However, cotton flags work well only for traditional purposes. They’re good for flag-hoisting ceremonies. But they’re not good for marketing. Cotton flags are not durable. They get dirty very easily, even indoors.

Nylon Flags

Nylon flags are way more durable than cotton. They dry quickly after experiencing rain and wet weather. That’s why well-stitched nylon flags are extremely hardwearing and durable. These flags are also easy to care for. That’s because nylon flags are treated for sun resistance, water resistance, and fast-drying qualities. However, nylon is not as water or sun resilient as polyester.

Polyester Flags

Polyester flags look and feel like cotton flags. But, unlike cotton flags – they’re designed for daily, rigorous use. Custom flags made of heavy-duty polyester are super-durable. They can stand up to years of high winds, sunlight damage, moisture damage, and other bad weather conditions. These flags have amazing outdoor lifespans.

Polyester flags also dry fast and are machine washable. These qualities make polyester flags ideal for outdoor marketing.