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We’re all familiar with the “Eleven Angry Men” movie. In this blog post, we’ll be discussing eleven angry steps to increase conversions on your website. Imagine what would happen if you had an angry visitor on your site – they can’t find what they are looking for, and their experience is terrible! Now imagine that there were more than just one of these visitors – you could have a whole mob of people who have never come back to visit again because of a bad first impression. We want to avoid this at all costs by following these 11 steps to improve conversion rates on your site, and generate more revenue for your business!
Step One: Keep your headline clear and simple. Use a question, use persuasive language or try to get the visitor’s attention in some other way. For example, “Are You Ready To Improve Your Conversion Rate?” is more likely to capture someone’s interest than simply stating what you do – even if it is an irresistible offer!
Step Two: Ask for their contact information up front when asking them to sign up. This prevents visitors from forgetting later on where they were interested in signing up. If you are not sure about this one, think back to the last time you signed something online without putting any of your details into the form first.. did you remember everything? No! So make sure that customers know exactly what they are signing up for and that they can see the benefits of doing so.
Step Six: Start with a question or an offer to get the visitor’s attention in some way. For example, “Are You Ready To Improve Your Conversion Rate?” is more likely to capture someone’s interest than simply stating what you do – even if it is an irresistible offer! But don’t be too pushy either because then people will just leave your site and go on their merry way without converting. Catch them off guard but not scare them away..”
Now, let’s take a look at how this all comes together by looking at our blog post about increasing conversions through eleven steps..
The first step when trying to increase conversion rates is to validate the idea.
The second step when trying to increase conversion rates is optimizing your website for conversions by focusing on what they have signed up for and that they can see the benefits of doing so.
Step Six: Start with a question or an offer to get the visitor’s attention in some way. For example, “Are You Ready To Improve Your Conversion Rate?” is more likely to capture someone’s interest than simply stating what you do – even if it is an irresistible offer! But don’t be too pushy either because then people will just leave your site and go on their merry way without converting. Catch them off guard but not scare them away..”
A great start would be asking questions like, “What’s holding you back?” or, “How do we know this will work for us?”.
Step Seven: Keep the first sentence of your landing page short and to the point. It should engage them in some way with a question that they are likely wondering about already as well as something that is interesting enough to keep their attention long enough to read more. The rest of the text on the webpage can be longer so people have time to scroll through it and find answers if needed but make sure not too much information is packed into one place which may cause confusion instead of understanding.
The biggest thing I ask myself when writing copy comes down to relevance – what does my target audience want? Asking yourself these questions before starting your content will allow you to focus on what they want and need.
Step Eight: Grammarly is a great tool for checking grammar, spelling, punctuation, sentence structure and more! It has saved me from many embarrassing typos in the past so I highly recommend it if you’re not already using it (and even if your are!). You can also use Hemingway Pro by Writer’s Block Software which analyzes readability of text based on Flesch Reading Ease Score. This score ranges from 0 – 100 with higher scores being easier to understand. The average grade level required for this reading ease is 30 or below (or 12th Grade). Anything above an 18 would be considered difficult reading while anything below 60 percent would be considered easier.
Step Seven: Readability is the ease with which a reader can read text and comprehend it – this includes reading level, complexity of sentence structure, use of jargon/technical terms etc. There are various tools available to help you determine the readability for your content; I recommend Hemingway Pro by Writer’s Block Software (above) or Microsoft Word Online (or even Google Docs). You’ll need to copy some of your content into these programs and they will give you recommendations about how readable your work is based on scores range from 0% being too difficult to understand up 100% being easy to read at all levels! The average grade level required for this reading ease is 30 or below (or 12th grade).
One of the problems with using a readability score is that, while it can tell you how readable your content is on average for most people, there are always exceptions. For example, English as their first language may not be able to understand some complex words or phrases without more context and explanation – but this doesn’t mean that they won’t be able to comprehend other sentences in the text. So having a reading level below 12th grade isn’t necessarily an indicator of good quality writing!
In short: don’t sacrifice clarity just because you have high-level vocabulary knowledge. Make sure readers actually get what you’re trying to say by mixing up word choice so they’ll feel comfortable following along. This way (instead of having a reading level below 12th grade) you’ll have readers who understand what you’re trying to say!
In short: don’t sacrifice clarity just because you have high-level vocabulary knowledge. Make sure readers actually get what you’re trying to say by mixing up word choice so they know that there’s more meaning in the sentence than meets the eye. This way (instead of having a reading level below 12th grade) your content will be readable for everyone and not only people with advanced vocabularies!
Here are eleven steps to help increase conversions on your blog post or website landing pages:
