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As a yoga studio owner, you know firsthand how difficult it is to promote your yoga studio. You’re constantly left fighting for attention among the thousands of other studios vying for the same spot in people’s headspace. In order to get patrons and attract students, you need to make a concerted effort to market your business through email marketing – or any other form of marketing you can think of. This blog post will walk you through how best to promote your yoga studio via email.
What is an email marketing campaign?
An email marketing campaign is when a company or business focuses a series of emails on a single topic. These types of emails are sent to a list of recipients who may or may not know about the business. The first step in creating one of these campaigns is to build out the list you’ll be using. An email list can range from just one person to hundreds of thousands, depending on the size of your business and the goals you have for sending out the emails. The basic idea behind building out your list is that you will have access to people who want to hear from you and receive your information through their inboxes and smartphones.
Why is email marketing such a good fit for promoting my yoga studio?
There are so many different reasons why email marketing is commonly used to promote all kinds of businesses. Perhaps the best reason is that it’s inexpensive to use – for most businesses, you’ll probably spend around $10-$20 a day to send out your monthly newsletter. It’s also an extremely effective way to promote your business because it reaches the widest audience possible – your email serves as the middleman, connecting your business with prospects and customers. The ability of an email to reach hundreds or thousands of people at once makes it an ideal medium for reaching potential clients and adding new students.
Why should I promote my yoga studio via email?
There are many reasons to promote your yoga studio via email. Some of the most obvious ones are:
Acquire new students – you’re bound to get at least one or two new students when you run a good promotional campaign, and it doesn’t matter how old or big your studio is.
Generate excitement – It’s always good to remind your students that you’re still there and that you offer excellent services. Promotional email campaigns do just that: they keep you at the top of your customers’ minds and generate excitement for new classes.
Target particular audiences – You can focus on those who have never taken a class before, or those who haven’t been back to see the changes in a while.
Email visuals
A great way to add flair to your marketing emails is by using striking visuals. For that purpose, posters are a great fit.
You can now use online poster maker tool, PosterMyWall to design your yoga poster in no time with the help of easy to use designs, and a wide range of yoga poster templates at your disposal. Use these tools to design your visuals exactly the way you want them to be.
What is the most important thing I can do to promote my yoga studio via email?
- Send an email out to targeted lists in your community.
- Email the people who have already signed up for your weekly class schedule and special offers (look for them by name).
- Show pictures of happy, healthy people enjoying your classes (that’s why they signed up, right?).
- Personalise this message with their first and last names – both on the signature and in the body of the email (it’s easy to do with software like Constant Contact).
- Post the email on your website so that people can click through to read all of the details, check out your schedule and get more information.
How can I make my email stand out?
- Make it easy to open the email.
- Put a compelling image in your subject line – preferably a real photo, not clip art. Keep it short!
- Close with an offer to do business with them by clicking a link back to your website or giving them an incentive of some sort.
- Always use the name of the person you are sending it to in the email (this makes you look more professional).
- Tell what value you are offering that’s immediately obvious to the recipient in their first few seconds reading the email (the “hook”).
How can I take my email campaign to the next level?
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Choose the best subject line
Your subject line is the first thing people see so it needs to make a lasting impression. Depending on how many new students you’re hoping to bring in, use either a short or a long subject line.
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Design your email
This is where your creativity comes into play. There are tons of free graphics, templates and websites that can make your emails more attractive but remember – not everybody reads the fonts, lines and colors you choose because they don’t really care about them – they only read the content you write after all.
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Write a message that entices your audience
This is probably the most important part of your email and you should definitely check out our post on what makes a good yoga studio website before you start writing.
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Encourage response
You can encourage response by offering something of value – for example, discounts for new students or the chance to win prizes – or by asking for a review when people have finished signing up for classes.
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Hit send!
Phew! That’s it! In case you thought your email marketing campaign would require more than five steps, we’re really happy to help you press that send button now so you can start sweetening the deal (or not) to your customers.
Conclusion:-
Email campaigns are serious business, and it’s effective when done correctly. The best way to start your first campaign is by sending out emails that focus on one single topic. This will give your customer a concise message that they are interested in receiving, both as an email and through social media. And please take note that your customer’s inboxes vary from person to person, so you shouldn’t send too many emails per day or week. You may even want to test with 1 email every few days until you find out whether the recipient will open the message or not.
